Going against the trend
To achieve these gains, Mahindra USA has gone against the consolidation trend of its major competitors by investing heavily in its dealer network, new products and support and manufacturing capabilities.
“Our president, Mani Iyer, believes in providing our customers with a 360 degree perspective,” Franklin says. “Our Product Development team creates the product to meet the customer’s needs. Our Sales Department puts the product in front of the customer. Our Service Department helps support the product after the sale. And Mahindra Finance USA rounds out the offering for a complete customer experience at every touchpoint.”