Talk about fate! In 2022, DLL member Emma Boerekamps ran in the Eindhoven Marathon. At an after-party in a downtown café, a complete stranger complimented her about her medal. That stranger turned out to be a colleague from DLL Australia. “We went from strangers to connected colleagues in seconds,” says Emma. “I mentioned I would love to work abroad. He said, ‘Then talk to this lady!’” Standing behind him was the Head of HR, DLL Asia Pacific, also visiting Eindhoven. The rest is history.
The great adventure takes off
As fate would have it, DLL Australia was about to post a job opening for a marketing specialist. Emma applied. Just a few months later, precisely on her 25th birthday, she and her partner, Geert Wijn, also a DLL member, boarded a flight from Amsterdam to Sydney. The great adventure was taking off.
“I love Sydney,” says Emma. “It’s like life in Eindhoven but notched up a few levels. It’s a bigger city with more excitement and more things to do. Great weather and beaches. Great restaurants. And a great job, of course.”
Pioneering marketing in DLL Australia New Zealand
Before moving to Australia, Emma worked in DLL Marketing & Communications Benelux. So the job in Marketing made sense. But one thing was totally different. In the Benelux, the marketing department is large and well-established. In Australia New Zealand, the marketing team is just starting up.
“The department consists of my manager and me,” says Emma. “That’s it!” But that small scope and start-up mentality adds to the fun. “We are pioneering marketing here and it’s great. I work closely with the Sales teams and they love to see how we can help generate leads and contribute to the business. Everyone’s excited to see this get off the ground.”