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In the News
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Driving new tractor business through flexible inventory financing solutions
The Caminel Group has operated retail garden center stores in France since the 1960s. But in 2018 they began a bold new business-to-business (B2B) commercial endeavor as the official French importer and distributor of FARMTRAC tractors. That year, they also changed the name of their stores to Rural Master. Today, Caminel manages 20 Rural Master stores directly while supporting 25 franchises and a network of independent dealers, with some 200 sales outlets in total across France. In 2021, the company generated €71 million in revenues, nearly 8% of which was already from the new B2B activities.
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A New Approach to Sourcing Ag Equipment and Parts
Farm equipment sales traditionally follow farm commodity prices. As prices rise, farmers invest more to upgrade ag equipment and become more efficient. But the pandemic and geopolitical tensions have altered the current market dynamics.
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Tractor financing builds an all-in-one competitive advantage for vendors
Having an in-house suite of retail and wholesale financing solutions to offer our dealers and customers has been indispensable in helping us successfully distribute and retail our products in a highly competitive tractor market.