COVID-19 has brought unprecedented disruption to nearly every market. Companies small and large have been forced to reevaluate business models, find ways to recoup lost revenue, and redefine commercial strategies – all while keeping their employees and customers safe. A recent article by McKinsey views the crisis as a digital inflection point, where B2B sales operations will look fundamentally different going forward from what they were before the pandemic. Many companies have put in place what they perceived to be short-term fixes; however, as the pandemic progresses, many are realizing that those short-term fixes will evolve into long-term solutions. Simply put, the business environment that we eventually return to will be vastly different than the one we knew pre-COVID-19.
Over the last 15 weeks, the office technology industry has been no stranger to this transformation. The pandemic, while it brought great disruption, forced many companies in this space to shift and improve their digital strategies. We see this transformation happening with our office equipment partners, customers and within our own Office Equipment Business Unit. Digital was always a high priority, now it is vying for the top of the list.